Guide · Prospecting
Signal-based prospecting means choosing who to contact from dated, public evidence that something changed at their company, rather than from a static list. The signal supplies the reason for the email and the timing; your ideal customer profile still supplies the fit. Fewer messages, each with a defensible opening.
9 min read · 7 sections · 5 questions answered
Defines: Trigger event · Hiring signal · Funding signal · In-market account
Guide · Deliverability
Cold email lands in spam for five reasons, and they are not equally likely. In order: the domain is not authenticated, the list is stale, recipients are complaining, the sending pattern looks automated, and — last, not first — the copy. Fix them in that order, because the later ones barely matter while an earlier one is broken.
11 min read · 7 sections · 6 questions answered
Defines: SPF · DKIM · DMARC · Bounce rate
Guide · Sending
Running outbound across several mailboxes needs four numbers per mailbox: a daily cap, a weight, a ramp schedule and a health score. Rotation then picks whichever mailbox has used the smallest fraction of what it is allowed today. Everything else — pauses, recovery, graceful degradation — falls out of those four.
10 min read · 7 sections · 6 questions answered
Defines: Mailbox rotation · Sending cap · Ramp · Inbox health score
Guide · Platform
Self-hosting a sales platform does not have to mean running all of it. The workable split leaves the account and the interface with the vendor and moves the work — sending, crawling, background jobs, model calls — onto a machine you control. Your domain earns its own reputation and your data stays put.
9 min read · 7 sections · 5 questions answered
Defines: Self-hosted node · Bring your own key · Right to erasure · Sending identity