Outbound for agencies and consultancies

• “Keep each client's sending domain separate, and its reputation with it.”
• “Show a client what actually happened, not a delivery percentage.”
• “Stop a campaign automatically before a client's domain is damaged.”
• “Send the retainer for signature and invoice it without leaving the record.”

The failure that ends agency relationships is contamination: a list imported for one client bounces, the mailboxes it burned were shared, and a different client's mail starts landing in spam. Reputation is earned per domain and per mailbox, so isolation is achieved by structure, not by care.

That means each client's mail leaving its own domain and its own mailboxes, with its own caps, ramp and health score — and a failure in one pool costing that client volume and nobody else.

Delivery rates are the number most agency reports lead with, and they are close to meaningless — a message filed in spam is delivered. Clients who have been burned once know this, and a report built on it reads as evasion.

The defensible version is narrower and more persuasive: what was sent, what bounced, what was complained about, what replied, and — for mailboxes you can actually read — where test mail landed and when it was checked. Fewer claims, all of them checkable.

A client's domain is an asset you have borrowed. The worst outcome is not a slow month; it is handing back a domain that filters worse than when you started, which no amount of pipeline compensates for.

Automatic pauses on bounce and complaint thresholds are what make that outcome unlikely without requiring anyone to be watching on a Friday evening. They cost volume on the day they fire, which is the correct trade.

Agencies produce more contracts and invoices per unit of revenue than almost anyone, and they usually produce them somewhere else — which is how a signed scope ends up disconnected from the pipeline that produced it.

Quote approval into an invoice, and e-signature with an audit trail, sitting on the same record as the deal, removes a whole category of month-end reconciliation.

Every one of these is documented at /docs.

The full vocabulary is in the glossary.